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Naming Guidelines Chart

 

Document and/or Situation

Legal Name

Business name

Degrees, diplomas, and certificates

 

Official and unofficial transcripts

Legal agreements and legal documents

Insurance policies and insurance terms inside agreements

 

Privacy notices

Copyright notices

 

Patents and patent applications

 

Trademark filings

 

Cheques

 

Marketing and promotional materials

 

Comprehensive campaign and fundraising events

 

Conferences, symposiums and conventions

 

Print and digital media, press releases and external communications

 

Presentations, publications, theses, dissertations, and white papers

 

Policies and procedures

 

Email accounts and email signatures

 

Government reports and submissions

 

Admissions and enrollment activities